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Author Topic: Websites  (Read 1934 times)

Offline Neil Roseberry

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Websites
« on: May 26, 2015, 04:01:02 PM »
Just been browsing through Pitchero's Top 100 rugby club websites and was very disappointed to learn that only five of the clubs located within the Durham & Northumberland catchment area are shortlisted, as below:

2 - Darlington Mowden Park
28 - Novocastrians
62 - Stockton
80 - Billingham
96 - Gateshead

I was just wondering what the marking criteria was for breaking into this lucrative bracket? Perhaps folk from any of these fine clubs could offer a few tips to help other clubs raise the standards of their sites.

Offline TheGuv

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Re: Websites
« Reply #1 on: May 27, 2015, 11:20:24 AM »
Neil,

I do the Novos website and from what i can gather, the rankings are based on visits to the website every week.

Novos tend to flucuate from 10th-50th which isn't bad for a club that are in Level 7. It is no surprise to see a Level 3 club being 2nd.

If you want to climb up the ladder, I would recommend regularly posting things on your website to entice people to regularly go onto the website and therefore climb the rankings. For more exposure whenver creating an article, share it on facebook and twitter - further exposing the website.

I've also updated the club's history (including Past President's, Captain's, Honours, International/County Honours etc) in order for people to be able to read information on the website if there isn't much in the form of news. *

*I'd recommend every club do this where they can.

Hope this helps!

Offline Neil Roseberry

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Re: Websites
« Reply #2 on: May 27, 2015, 12:14:57 PM »
I started the Seaham one from scratch - and we've been in the top 100 on a few occasions in the past - but I'm not involved nowadays.  I've put all sorts of stuff on in the past - documents, policies, articles, club history, match reports, photos etc etc.  The only thing was that they are a 'one team club' with a fledgling youth section that doesn't get much exposure.

I think, reading between the lines, the major snag may well have been the lack of people accessing the site as it only seemed to me and a very small band of others who posted stuff and left their mark.  They're way down in the 900s these days but I'm sure the current webmaster will look to change that as he's a great lad and will do everything he can to get others involved.

Cheers

Offline TheGuv

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Re: Websites
« Reply #3 on: May 27, 2015, 02:06:57 PM »
I've just ha d a look now and there doesn't seem to be too much on there these days - so unfortauntely there's not too much surprise on being 900th in the rankings (week commencing 25.05.15)

The beauty is it is easy to turn around! If the Seaham players and oppositon players realise that the Seaham website is a hotbed for up top date information/good match reports/videos/photos etc you'll get more hits and soon be climing up the table!

Offline Badgerbear77

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Re: Websites
« Reply #4 on: May 27, 2015, 03:19:32 PM »
I used to do the Novos website - its good if everyone buys into it and joins the site and uses the brilliant back office features for availability and selection.

It helps you get new players as well if your site is good
Rugby is for everyone, not just the chosen few

Offline local player

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Re: Websites
« Reply #5 on: May 27, 2015, 09:37:18 PM »
You need some one to run/co-ordinate the website, then like the Guv has wrote you will soon get results....

Now to find someone willing to give up time for next to no thanks (like the rest of the committee!).

Offline Neil Roseberry

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Re: Websites
« Reply #6 on: May 29, 2015, 03:49:04 PM »
Even if you do have a 100% dedicated Webmaster, it s still a right old chew-on getting people interested enough to log onto your website... even though they never seem to be off their phones.

Offline billog_zam

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Re: Websites
« Reply #7 on: July 05, 2015, 09:31:31 PM »
Just been browsing through Pitchero's Top 100 rugby club websites and was very disappointed to learn that only five of the clubs located within the Durham & Northumberland catchment area are shortlisted, as below:

2 - Darlington Mowden Park
28 - Novocastrians
62 - Stockton
80 - Billingham
96 - Gateshead

I was just wondering what the marking criteria was for breaking into this lucrative bracket? Perhaps folk from any of these fine clubs could offer a few tips to help other clubs raise the standards of their sites.

Its all down to 2 things. hits per page where people come and view the site as well as new people visiting the site. tends to be new content added will reach across pitchero to many others who "View" the news section of pitchero and venture to other clubs websites.
 how billingham do it is across 2 platforms. Facebook and twitter - there is obvious registered members who also view this content but however over these 2 platforms it can reach many thousands of people. for instance billingham have a dedicated page which has around 2-3 thousand friends. each time an item/link is posted it reaches across all friends and followers of friends if they like or share or comment on it. making a possibility or 4-6 thousand people.

it does however pay to be in higher divisions as much more "fan" base follows closer towards the premiership.
Remember more content, consistently would ensure more hits and newer visitors

hope this helps

Offline 88engine

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Re: Websites
« Reply #8 on: July 07, 2015, 02:06:37 PM »
I run the Wallsend website and concur with the ranking criteria given by The Guv and billog_zam. Having taken over towards the back end of last year I've seen our ranking rise from over 1,000th to now 160 (even seeing a huge rise during the off-season). Exposure is key; pretty much everything I post gets shared on Facebook - to the Wallsend RFC page via my own personal profile, which broadens my potential hits. Unfortunately we don't have an up and running Twitter page, so nothing goes on there otherwise I'd hope to be able to go through the rankings even more. My aim is the Top 100 and I think that will be a huge achievement (without blowing my own trumpet TOO much...) for a club that has been stuck mid-table at Level 8 for a while. Hopefully things will continue to improve.

Offline TheGuv

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Re: Websites
« Reply #9 on: July 07, 2015, 04:25:26 PM »
Well done mate, great to hear. Are you the lad that writes the highly entertaining match reports too?!

It's good to see clubs striving to use their websites as they are the best and easiest way of communicating with the masses these days. Once clubs find out this secret it is only a good thing.

I despair at the standard of some of the 'bigger' clubs websites with their  updates. I've been highly impressed to see South Shields (formerly South Tyneside College) have risen up the rankings too. The reason? Constant updates to their website that interests the people who venture to it - i've picked up on a few features that I fancy stealing!


Offline 88engine

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Re: Websites
« Reply #10 on: July 08, 2015, 01:06:09 PM »
Agreed.

The match reports aren't me. They're quite specialist, so that remains the territory of one talented and created individual. Good job as well, as I wouldn't know where to start. As soon as I step off the pitch I have no recollection of what happened.

I must admit I have used all of the clubs in DN2 (and yours over at Novos, as I know it's well run) for ideas. I remember looking through South Shields' site/reports last year and they incorporate their sponsorship efforts very well.

Offline Renegade

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Re: Websites
« Reply #11 on: July 11, 2015, 11:07:16 AM »
I run the Winlaton website and we generally fluctuate between 50-100 over the rugby season. We are lower now but it's the off season so interest is slightly flat.

The rankings are taken from visits between 0001 hours on a Monday until 0000 Sunday. We get big peaks on our hits from two main areas

1) match reports - the first team have a dedicated writer who posts the report on a Sunday morning, I then share the report via FB and Twitter in our dedicated players group and also a local Blaydon and Winlaton Current issues group. The 2's reports are a bit more ad hoc but still get a dozen or so a season.

2) match photos - we are lucky to have a local enthusiast who takes very good match day photos so whoever is playing at home gets the attention. Again these are shared via social media but are very popular and very well received.

To access any of the above the viewer must go through the website, last season we had between 700-1000 visits weekly, especially when our results started to improve.

It also helped to attract players, I think we had 5 join the club last season just because they had visited the website. When we asked them why, they said the photos were the clincher, the players looked similar in age to the players joining (mid 20's).